The Simplicity Sofas concept was born in 2003 when designer/inventor/master craftsman Glenn Laughlin and furniture industry veteran Jeff Frank teamed up to create a line of high quality, quick-assembly upholstered furniture that fits into small rooms and tight entranceways where normal furniture cannot go. Glenn and Jeff spent four years perfecting the revolutionary technology and building the first prototypes.
In November 2007 Simplicity Sofas opened a small factory in High Point, NC to manufacture this new category of furniture. Three weeks after opening the factory, and before the first sale had been made, President Bush announced that the U.S. economy had officially entered a "Recession."
Over the next four years the American furniture industry became one of the hardest hit sectors of the American economy. 40% of all American furniture manufacturing jobs vanished between January, 2007 through the end of 2011.
During that same time period, Simplicity Sofas grew steadily, shipping more than $4 million of its unique furniture to more than 2500 individual customers nationwide as of April, 2013.
In July 2012 Simplicity Sofas was named a finalist for the CX (Customer Experience) Innovation Awards presented by the 1500+ member Customer Experience Professionals Association (CXPA.)
In October 2012 the company's new Megan style sofa received a "Best of Market" award at the International Home Furnishings Market.
In December 2012 Simplicity Sofas received the $20,000 Grand Prize as Small Business Innovator of the Year.
Based on a combination of innovative American-designed and built products together with award-winning customer service, Simplicity Sofas has created and implemented a completely different approach to how an American furniture company can succeed and thrive in the face of cheap foreign competition and difficult economic conditions.