Simplicity Sofas In The News

Value Added: Jeff Frank Reinvents Himself and the Furniture Business · January 27, 2013 · The Washington Post
Simplicity is the assemble-it-yourself, online furniture company founded by owner/President Jeff Frank of Bethesda. Simplicity ships your furniture in modular parts. You — the customer — put it together.  Read More

Simplicity Sofas Wins Small Business Innovators Contest · December 19, 2012
Simplicity Sofas, an upper-end producer and online retailer of ready-to-assemble sofas, chairs and sectionals, has won Phonebooth's small business innovators contest.  Read More

Phonebooth Announces SMB Innovator Awards Grand Prize Winner · December 17, 2012
Simplicity Sofas takes home grand prize of $20,000.  Read More

Powerful Customer Service Class · November 14, 2012 · Customer Service Training Center
Simplicity Sofas uses its website as a showroom, and its customers are, as a rule, so pleased that they act as evangelists for the company, giving it some of the best word-of-mouth advertising ever.  Read More

Simplicity Sofas Debuts on Man Cave TV Show · November 7, 2012 · Before It's News
On Nov. 2, 2012 the popular DIY Network Man Cave TV Show featured an unusual RTA (Ready to Assemble) sofa.  Read More

Furniture Today: Best of Market · November 2, 2012 · Simplicity Sofas
The ready-to-assemble Megan model has classic lines that work well with a variety of styles.  Read More

A Small American Furniture Manufacturer Turns 5 Years Old Tomorrow · October 31, 2012 · Yahoo! News
In November 2007 Simplicity Sofas opened a small furniture factory in High Point, NC, a city that has called itself The Furniture Capital of the World for over 100 years.  Read More

What Do You Do When Your Product Is Too Good To Be True? · October 26, 2012 · Yahoo! News
North Carolina furniture manufacturer Simplicity Sofas claimed that its entire line of high quality Ready to Assemble Sofas, Sleepers and Sectionals could be assembled by its customers in 15 minutes without tools.  Read More

Simplicity Sofas Celebrates 5 Years of Survival · October 25, 2012 · PRWeb.com
On November 1 Simplicity Sofas will celebrate its fifth anniversary since opening its High Point, NC factory.  Read More

Furniture Today Introduces "Made in America" · October 23, 2012 · PRWeb.com
Simplicity Sofas invents, designs and builds mid- and high-end ready to assemble large and small sofas, sofa sleepers and sectionals.  Read More

Simplicity Sofas Wins Fans with RTA Line · October 13, 2012 · FurnitureToday.com
When a customer told High Point-based Simplicity Sofas she was sending its sofa back because she liked one she found at Crate & Barrel better, the company simply said, "OK."  Read More

RTA Upholstery Maker Simplicity Sofas Launches New E-commerce Site · October 3, 2012 · FurnitureToday.com
Upholstery manufacturer and retailer Simplicity Sofas has launched a fully functional e-commerce website.  Read More

Simplicity Sofas Small Space Sofas Direct from High Piont, NC. · July 17, 2012 · ApartmentTherapy.com
Apartment Therapy tells readers where to find Furniture for Small Spaces.  Read More

Service Stars at Simplicity Sofas · July 16, 2012 · FurnitureToday.com
Many retail consultants describe today's shoppers as cheap, conniving, disloyal and perfectly heartless... and those comments are from the ones that like shoppers. Read More

Creating Value and Confidence Leads to Customer Amazement · June 6, 2012 · CustomerThink.com
How do you stand behind the products you sell, and how far are you willing to go to make a customer happy? What’s your guarantee? What’s your refund policy? Read More

A Customer Service Culture, A Customer Loyalty Mindset · May 16, 2012 · Hyken.com
Simplicity Sofas uses their website as a showroom, and have evangelized their customers who give some of the best word-of-mouth advertising ever. Jeff shared an email exchange that is worth featuring in an article. One of his customers had a problem... Read More

Making Customer Experience Your Competitive Advantage · May 14th, 2012 · TheJoyOfMarketing.com
Earlier this week, I shared 4 tips for overcoming mistakes in your small business. And I promised to go into this topic a bit more later this week… Read More

Customer Recovery: Guarantees and Communication · May 2012
Upholstery manufacturer and retailer Simplicity Sofas has launched a fully functional e-commerce website.  Read More

How To Become a Customer Experience Legend in Only Three Months · April 20, 2012 · MyCustomer.com
Customer experience guru Shep Hyken explains what Simplicity Sofas has done to put it amongst the customer experience greats - and what we can learn from it. Read More

5 Real Life Examples Of How To Convert Almost Any Situation Into Positive Word Of Mouth · April 5, 2012 · WordOfMouth.org
Simplicity Sofas is a furniture manufacturer who sells products direct to consumers through its website. The marketing program relies heavily on word of mouth. Read More

Put the Squeeze on Constraints · January 20, 2012 · Workworthy.Blogspot.com
Innovation happens when there are constraints. When time, money or options run out people get creative. Read More

Narrow Stairs Lead to Sofa Innovation · January 14, 2012    CharlotteObserver.com
Simplicity Sofas of High Point guarantees its sofas and other upholstered pieces will fit through the narrowest passages. Or you get your money back. The company made that promise for four years without a hitch... Read More

MO.com Interview with Jeff Frank of Simplicity Sofas · September 26, 2011   MO.com
In an environment where the American furniture industry has dramatically declined over the past two decades, Simplicity Sofas is a refreshing change from the norm. Simplicity Sofas has introduced a blueprint for how American furniture manufacturers can... Read More

Exceeding Expectations One Sofa at a Time · September 19, 2011 · 1to1media.com
Simplicity Sofas strives to far surpass its customers’ expectations and wow every client with exceptional service and constant communication. Read More

Review of Lorelei Sofa from Simplicity Sofas · September 1, 2011 · Furniture.About.com
The Lorelei is one of the six collections of customizable sofas from Simplicity Sofas which makes RTA or Ready to Assemble upholstered furniture. I interviewed owner Jeff Frank and was intrigued by the fact that it needed only 15" width to be... Read More